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With the advent of digital technology, and particularly social media platforms, the terms “profession” and “professional” have become much more fluid in terms of their exact parameters and what exactly constitutes a professional in the context of a world in which such concepts may be viewed as ever-shifting and even arbitrary.

But this is only part of the picture, seen through the lens of changing social dynamics rooted in the tenets of the Fourth Industrial Revolution, and proficiency and competency are still valued over mere creativity and mastery of new media. While it is true that content creators continue to carve out niches for themselves and create communities around particular areas of interest, specialisation in a practical sense invariably provides the most value to consumers.

Professionalisation can be defined as “a social procedure by which any trade or profession changes itself into a genuine “profession of the most noteworthy uprightness and competence”. As a construct in the historical context, professionalisation can be traced back to the second half of the 19th century with the growing need to create demarcations, standards and criteria for entry into a specific profession. This helps to ensure not only that industry professionals enjoy structure, support and access to the requisite resources, but that members of the public can be confident that they are receiving the highest level of service.

Today, as in historic times, consumers see the value of world-class service and solid workmanship when choosing a service provider, and a touch of professionalism complemented by real knowledge and expertise can go a long way towards establishing long-lasting, mutually beneficial relationships with your client base.

As an installation professional specialising in access automation, competency, proficiency, skills and expertise are at the core of giving yourself – and your business – a clear advantage in the market place, and receiving training from the industry leader for more than 30 years is your passport to staying on top of the game.

After all, learning is about more than acquiring knowledge; it’s about expanding one’s horizons and opening up possibilities to build a better future. Learning has been the driving force behind everything we’ve achieved over millennia of civilisation.

With our world-class training programme, we’re uplifting and empowering you to be the best installer you can be and take your business to the next level. We’re a foremost authority in the access automation space, and all our product training courses have been developed by industry-leading training experts to give you maximum benefit and superior knowledge of our extensive range of solutions.

Register now for our upcoming face-to-face training day, happening 29 November 2022 at our Johannesburg head office. Email: [email protected].

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