With a global footprint spanning more than 70 countries across six continents, CENTURION, who has a presence on Facebook, Instagram, Twitter, LinkedIn and YouTube, has identified the need to provide a localised experience by creating new, distinct online communities where followers from different regions and backgrounds can interact with the brand in their own language and receive highly relevant content. At the time of writing this press release, CENTURION’s Facebook page has more than sixty thousand followers, with a large following from French- and Spanish-speaking countries where distribution and use of the company’s innovative solutions have skyrocketed in recent years.
According to CENTURION marketing manager, Mr Mark O’Brien, this development is one more way in which CENTURION is making life easier for its customers and social media audiences, aligning with the company’s brand essence.
“There has been a tremendous paradigm shift in the way that brands and the public interact,” says O’Brien. “Whereas in the age of traditional media, communication was completely unidirectional, with companies speaking to or at their audiences, the Information Age in which we are currently living facilitates two-way communication and discourse, dialogue, real interaction”.
He goes on to say that it is important for businesses to create online spaces and communities in which followers feel at home and can engage with the brand on their own terms.
“That’s one of the main reasons that we created the dedicated market pages, so that there is a connection between us and the people who follow us on social media. Content is tailored to suit individual needs”.
You can follow the newly created social media pages at the links below:
South Africa only: