It’s been a busy couple of months for CENTURION’s marketing department, with consecutive releases of a new corporate video as a well a completely overhauled company website.
Produced by Craterhouse Studios and shot on location at CENTURION’s corporate head office and manufacturing facility in North Riding, Johannesburg, the corporate video is informed by the theme of compelling innovation and traces the company’s trajectory from grassroots access automation pioneer to global powerhouse.
“We wanted to create something visually stunning, but that really told the story of compelling innovation” says CENTURION communications coordinator Charl Mijnhardt. “Seb [Vontas, owner of Craterhouse] and his talented team really delivered on this brief, and we couldn’t be happier with the end-result”.
The production manages to capture the exceptional technology and, above all else, the exceptional people that have made – and continue to make – CENTURION a household name. CENTURION is built upon a foundation of old-school family values infused with a passion for innovation, and Craterhouse’s nimble camerawork and superior storytelling portray this narrative with remarkable aplomb and creativity.
You can watch the new CENTURION corporate video here.
CENTURION’s newly-revamped website continues with this narrative of compelling innovation, and offers visitors to this integral brand touchpoint a sleek and intuitive user experience.
Embracing current web design trends such as minimalism and effective use of white space, the CENTURION website boasts a decidedly modern look and feel as is befitting a company at the cutting edge of technology and innovation.
Combining a much cleaner design aesthetic with intuitive navigation and a fully responsive layout – which enables the site architecture to adapt to the user’s screen size – CENTURION’s official web presence is certainly representative of a truly world-class brand.